‘Cakegate’, C-list celebs and cheeky Christians

Stephen Kneale  |  Comment
Date posted:  1 Oct 2023
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‘Cakegate’, C-list celebs and cheeky Christians

Just over a week ago (at the time of writing), my friend uploaded a screen grab of her less than impressed response to a request from what those of us in Oldham would refer to as a ‘cheeky beggar’.

What followed was over a week-long saga in which my friend’s response, dripping with sarcasm as it was, found its way into the national news. Every day, I saw a new outlet had picked up the story. It hit all the major national newspapers and media groups, making it a matter of true import when it finally hit the big stage in the Oldham Times. The saga – which as I write is still ongoing – was even dubbed #cakegate and, if I’m being honest, I am partly only mentioning it in these pages so Evangelicals Now doesn’t miss out on the bandwagon.

For those of you who missed this story, the salient facts are these. A PR company approached a local bakery asking if they would be willing to produce one big cake, a slightly smaller cake and 100 cupcakes on behalf of their unnamed celebrity client. In return for supplying these products, ‘payment would be made in the form of promotion on their socials with over 700k followers, as well as promoted in OK magazine’. After outlining the full request, the email signed off ‘Let me know your thoughts’.

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