Back in 2023, technology company Apple’s corporate sustainability campaign was showcased in the commercial, “2030 Status | Mother Nature”.
The ad was a creative initiative designed to communicate the company’s progress toward its ambitious goal of achieving a net-zero carbon footprint across its entire business by 2030. The central character, Mother Nature, was played by Oscar-winning actress, Octavia Spencer.
Fast forward to last month, and Autodesk’s rebranding campaign was showcased in a commercial entitled, “Let there be anything”. It featured Emmy-winning actor, Tony Hale.
Why only hearing half the story is truly bad news
My friend Jim, a small business owner, called me in a state of complete despair. He told me that he …