A tale of two marketing campaigns

David Shepherd  |  Comment
Date posted:  9 Jul 2025
Share Add       
A tale of two marketing campaigns

From the Autodesk advert. Source: Autodesk

Back in 2023, technology company Apple’s corporate sustainability campaign was showcased in the commercial, “2030 Status | Mother Nature”.

The ad was a creative initiative designed to communicate the company’s progress toward its ambitious goal of achieving a net-zero carbon footprint across its entire business by 2030. The central character, Mother Nature, was played by Oscar-winning actress, Octavia Spencer.

Fast forward to last month, and Autodesk’s rebranding campaign was showcased in a commercial entitled, “Let there be anything”. It featured Emmy-winning actor, Tony Hale.

Share
< Previous article| Comment| Next article >
Read more articles by David Shepherd >>
Comment
The dangers of over or underdosing the gospel

The dangers of over or underdosing the gospel

In 2023, my sister was diagnosed with Stage 1B breast cancer. She immediately underwent four months of initial chemotherapy followed …

Features
Lessons from the 'Rich Fool'

Lessons from the 'Rich Fool'

It was at the height of Jesus’ ministry that a man asked Him to arbitrate a family dispute over inheritance. …

Give a subscription

Our monthly newspaper is the perfect gift for those who love to think deeply

Give here

New here?

Register and get three free articles each month!

Register