You're fired? Not in God's kingdom

Gwilym Tudur  |  Comment
Date posted:  10 Apr 2025
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You're fired? Not in God's kingdom

The Apprentice 2025 promo. Source: BBC

The nineteenth series of the BBC show The Apprentice continues to captivate audiences across the UK. Hosted by the business magnate Lord Sugar, The Apprentice does what it says on the tin: 18 entrepreneurs compete against each other to become his next apprentice.

The programme’s premise is simple: prove to Lord Sugar that you’re the best. If you succeed, you will become his next business partner, earning a six-figure salary. Fail to do so and you will hear those unforgiving words: "You’re fired." You will then be removed from the boardroom and taxied back to obscurity.

Meritocracy

Since the stakes are high in this win-or-lose competition, contestants ask themselves daily: "What must I do to impress Lord Sugar?" The answer is straightforward — prove that you deserve your place. The Apprentice is all about the survival of the fittest; it’s a textbook meritocracy. The one who shows that they have the sharpest business skills or the shrewdest entrepreneurial acumen wins; only the superior survives in Lord Sugar’s kingdom.

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