Christian TV has arrived in Britain, but the channel has proved very controversial.
The Christian Channel Europe (CCE), the first British-based Christian satellite TV channel, re-launched itself last December with the infusion of $3 million, mainly from US evangelical sponsors, including Benny Hinn. In doing so the channel's name was changed adopting the new title of the 'God' channel.
At the media launch Rory Alec, with his wife Wendy, the main movers behind the station, pointed to one of their six key advertising posters. It featured the words: 'God the Father, God the Son, god the TV channel'. Alec was at pains to explain: 'While some might consider this close to blasphemy the important thing was that the last section of the slogan did refer to god with a small 'G'.' This, of course, he believed made all the difference. It still comes as a shock, however, the first time you tune in to see the silver advertising 'God' logo spinning into view and spreading itself across the screen.
