The fight for our attention

Pete Nicholas  |  Features  |  Technology
Date posted:  1 Apr 2018
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The fight for our attention

photo: iStock

You are having a conversation with someone when your phone buzzes.

Immediately you start to wonder what the notification is about. You think about checking your phone, but you hesitate because you don’t want to be rude. Then you realise that you have zoned out from the conversation and you don’t know what they’ve been saying. You’ve been distracted.

You are working on your laptop, deadline looming, trying to concentrate. An email notification pings. Of course you click on it, just to look. You read it. Your fingers move to the keyboard to write a response. Then you remember the urgency of your work. You switch back to what you were working on: ‘Where was I up to?’ You’ve been distracted.

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