THE HEART OF SUCCESS
By Rob Parsons
Hodder & Stoughton. 223 pages. £6.99
ISBN 0 340 78623 X
In The Heart of Success, Rob Parsons considers Business School Professor Tom Murray's Seven Laws of Success in Business. Over a number of weeks the professor shares these laws with MBA student Jack, whose father had been a hugely successful entrepreneur building a company from nothing into a multimillion-pound operation with 15,000 employees. His father had died a lonely man having neglected his family and friends and this had left Jack asking: 'What does it mean to be successful - can you make it in business and still have a life?'
There are seven laws and seven chapters each following the same format. They begin with a summary of the meetings between Jack and the Professor, a description of the law of success, Rob Parsons' anecdotal explanation / application of the law, and are concluded by an Executive Briefing. The seven laws include 'Don't settle for Being Money Rich - Time Poor', 'Play to Your Strengths - Find the Factor X', and 'Put Your Family Before Your Career'. The book is principally aimed at senior managers and executives, although would be relevant to anyone currently in employment.
