Playmobil announced on 11 February that some 34,000 of their new figurine of the 16th-century Protestant reformer Martin Luther had sold within 72 hours of being released to mark the 500th anniversary of the publication of Luther’s 95 Theses.
Most of these sales came from within Germany, with only 5% of the toys selling to international buyers. Although Playmobil has attempted to meet this unexpected demand, the new batch from its Maltese factory will not be ready until the end of April.
