As contemporary Christian music enjoys enormous success in the US, some Christian artists believe the genre depends too much on marketing tests and pop formulas and not enough on a biblical worldview.
Tagged with multi-coloured name badges, contemporary Christian music (CCM) heavyweights descended on downtown Nashville this Spring for the Gospel Music Association's annual Dove Awards, CCM's version of the Grammys.
It was a sweet night for the $500 million genre that bases its entire marketing strategy on an adjective - Christian - instead of a distinctive sound or style like jazz or country. 'We are here to honour some of the men and women who have made gospel and contemporary Christian music relevant today,' announced host Kathie Lee Gifford. 'They are speaking the language of this generation.'
